Samiha Chemli

Dr Samiha Chemli is a professor of tourism who has been teaching at the University of Deusto (Basque Country, Spain) since 2019. At Woosong University in South Korea, from 2017, she served as Director of the Graduate Programs in Hospitality and Tourism, head of the academic committee and assistant professor. In Tunisia, she has worked as an associate professor at the University of Manouba since 2010. She also has experience in the restructuring and development of the hospitality and tourism industry as an online business manager in Algeria.

She has built a very solid background through her studies, her many professional experiences and her distinguished research in the field of tourism. Among her most notable research is a topic that has affected the whole world, and the tourism sector in particular: the impact of COVID-19 media coverage on tourists’ awareness of future travel.

Driven by passion and ambition, Dr Chemli constantly seeks to create a new perception of tourism, to contribute to its development and to shed light on the threats it faces.